Web Marketing Tips - Whats the Best Way to Increase Your Revenue Right Now?

Why do people mostly focus on getting a new customer? Maybe it's sexier. We're getting new customers, more people love us and we're going to boost sales, yet that's the hardest way to increase your revenue.

The easiest, fastest way bar none

The easiest, fastest way bar none to increase revenue is to have a higher dollar value, and the easiest way to do that is to raise your price. There's an amazing thing that happens when you raise your price. If you're a fee paid speaker you raise your price.

We suggest you raise your price by 20%. For example, if you charge $10,000 for a speech, raise the fee to $12,000. Why? First of all, what will happen through supply and demand is you'll have fewer takers, but you'll be making more money.

In fact, if you have fewer takers you have fewer problem children, fewer people to deal with, and you end up making more money. There are a lot of benefits to having fewer clients and making more money.

Benefits of higher end products

Our model...

Our model as information marketers is selling higher end information products to fewer people. Some people sell lower end information products, let's say less than $100, to lots and lots of people.

There's a benefit to that and that is, if you lose a few customers you're not going to lose a lot of sale, but there's also the flip side. The challenge with that is you have more customer service and when people are buying lower dollar products you have higher customer service issues.

If you don't have a customer service department then it's not an issue, but you're not going to be in business for very long if you don't have client care to take good care of your customers.

Easiest way is to boost sales

In looking at what the easiest way is to boost sales, it's been under your nose all along. Increase your price, that's the easiest way. If you feel that the market is soft right now, like you're not getting enough business as it is, price has very little to do with it. In fact, you can raise your price and end up generating more dollar volume and getting more customers, because you'll be perceived differently.

You can grandfather your existing clients in with the current pricing for a time, meaning you can give them your existing price on an hourly basis, a per speech or per service basis for three months, while you can make an announcement to everyone else. Now your existing clients, students, patients or customers feel as though they were privileged because they had the lower price for a transition time.

Everyone else gets the higher price so everyone else is not going to be upset with you, because for them the price is not being raised. They haven't been spoiled with the lower price.

Raising your price is the single fastest way to increase your revenue, and positions you for more income and less hassles.