Top 5 Offline Advertising Tips For Online Marketing

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Top 5 Offline Advertising Tips For Online Marketing
A lot of people have forgotten all about the grassroots of marketing with the growth of technology. Put these 5 offline strategies to work for your online business, and I guarantee you will see results.

1. Business cards or "drop" cards are an excellent way to promote your website offline. You just need to create an appealing paragraph of what your customer can expect from your site and then place your website name underneath. Be sure to choose colors that will catch peoples attention. You can place these cards anywhere. Restrooms at restaurants, bulletin boards at grocery stores and department stores, local service stations, and on windows in shopping areas and local colleges. Be creative, the ideas are endless when it comes to marketing this way.

2. Flyers can be used in the same way as drop cards. But, they do seem to work better on windshields than the cards. One thing is for sure, when someone has to get a flyer off their windshield before they can drive down the road, 99% of the time they are atleast going to read it.

3. Classified ads in local newspapers is another one of my favorites. Get a local newspaper and just look through the classifieds. There is virtually no competition in this type of advertising for online business. Once again the main thing in this type of ad is to get the readers attention.

4. Road signs can offer some good advertising as well. Have some signs made up just like your drop cards and place them at the busiest intersection you can find. Sure, they might get taken down in a few days, but can you imagine how many people will see your website name as they drive by. If you want to try this strategy, check out www.vistaprint.com. They have a lot of stuff you can get for free or very cheap. They also have business cards that we talked about earlier.

5. Door hangers work very well too. You can hit a neighborhood and have every home supplied with a door hanger in no time. Again, this will get a lot of peoples attention.

These are my top 5 picks for offline marketing. In my opinion every online marketer should do some sort of offline advertising. It's cheap, fun, and it gets you away from your computer for a while so you can feel the air and meet some new people face to face. Not to mention it does work!
 

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