The Path of Your Message - Internet

In my last article I discussed magazines as a way to disseminate your message to the correct target audience. This article is going to examine the internet as a medium for a targeted message, both its advantages and disadvantages. The internet is very different from all other mediums yet at the same time it is comparable. What does that mean? Well I will compare it to some other mediums and it will become more evident.

First off the internet offers all of the advantages of TV(streaming video and sound), it offers magazine like layouts(adds all over the page with small paragraphs), or it can resemble a newspaper(current events faster than a newspaper). Since the internet combines all of these things together you get more of a complete package for getting your message to the right people.

Another advantage to consider is that the internet is different from other mediums as well. The first difference is that there is a large amount of information out there on the internet. This amount of information means that you can target highly segmented audiences, in fact it is possible to OVER target your segmented audience. The internet has become so specialized that you can now belong to a segmented audience that is so obscure that targeting it would not be economically efficient, even on the internet.

The next disadvantage is the fact that the internet is not a universal medium yet. Radio and Television became universal medium rather quickly. Since its introduction in the mid 20th century when only the extremely wealthy could have them to now when there is 3-4 sets in every house and HD mandatory in a few years. The internet could end up like that in a decade or so but now some rural areas don't have the internet and not everyone can afford speeds that are descent.

Well that is a quick look at the internet as a way to carry your targeted message to its audience. In my next article I will discuss some more mediums that you would not think would be able to carry your message to the right audience.