Television Robs the Cradle and Marries Internet Marketing - Born is Web 3.0

John McCain, Fred Thompson, Demi Moore et al. have all married younger. Surely there are many other examples one could come with. It looks like it's working for them and if they are happy so be it.

In technology, a similar union has taken place that is rocking the marketing world; the marriage of television and Internet in the chapel of marketing. It was an inevitable union when digital TVs were introduced.

After WWII, the number of television sets in the US could possibly be counted in the thousands. By the end of the 20th century, 98% of all US homes has at least one television and about 42% had Internet access. A study in February 2008 concluded that 75% of US adults are Internet users.

The marriage of TV and Internet has created a huge business opportunity for marketing and advertising. Companies like ITV Ventures started by Donald Barrett use 30 minute infomercials to market predominantly health and wellness products catering mostly to baby boomers. Work at home entrepreneurs can joint venture with Donald Barrett as Independent Business Owners (IBOs) and take these calls straight from the commercial routed directly to their home phone via the Internet. In addition, IBOs can also do Internet marketing through professionally designed ecommerce sites provided with a premium membership and of course can do traditional retailing.

The technology of taking calls directly from infomercials via the Internet to one's home phone has never been done before. It is truly ground breaking with some referring to it as the "Birth of Web 3.0".

The term Web 2.0 is somewhat difficult to pin down; some even call it a useless marketing term but those who use it or participate in it would likely disagree. I won't try to define it but my understanding is that is has a lot to do with social networking, video sharing, blogging, and a plethora of other sites that encourage user interaction and participation. It is wild and free for the most part; some good and some bad depending on your perspective.

For example, I once made a video for a product I was marketing and posted it on YouTube and MySpace.

YouTube brought some like mined people my way that I still work with and share information with. MySpace on the other hand continues to bring "young ladies" with elicit profiles encouraging me to join clubs or look at things I have no interest in. I'm a 42 year old, married with children, Internet marketer whose main purpose for being online is to build a business for family security. I would not have been interested in these solicitations at half my age, but I'm sure there have been many a poor young boy who have accepted their "friendship" requests.

Kids will be kids and Web 2.0 is their online playground. Web 3.0 takes advantage of the useful components of Web 2.0 and eliminates the uncontrollable aspects and questionable behavior of some of the participants. Serious minded Internet marketers are leaving the playground behind to embrace the Direct Response Retailing and Network Marketing offered via Web 3.0 - the marriage of TV and Internet marketing.