Relevance - It is Important to You As an Internet Marketer

Relevance is a term you will hear around the internet marketing community a lot.. Maybe you aren't getting traffic because your pages aren't relevant to your target audience. Relevance is your keyword, your page and your audience all synced up. If your site is about crocheting and you want to market different size crochet hooks you probably would not want to send traffic to your home page because it wouldn't be relevant to buying crochet hooks and you probably would not make many sales. Google wouldn't see your home page as relevant and will rank you lower in the search results.  You may have a link to a crochet hook page on your site but if you are linking to the home page from your articles or PPC ads you still may not make as many sales as you would if you were linking directly to the crochet hook page. Also if someone types buy crochet hooks into a search box and then they click on the first listing in the results they will expect to go to a page with crochet hooks and buy buttons on it and chances are if they don't get this they will hit the back button and not even bother to search your site for the link to your crochet hooks page even if you get lucky and your site does pop up number 1, "doubtful". It's much easier to hit the back button and check the next site and if their buy hooks page pops up that site is gonna get the sale.

If you have a keyword like buy crochet hooks and a web page optimized for buying crochet hooks and you use the keyword buy crochet hooks to drive traffic to your page either through PPC or Bum Marketing you are a lot more likely to make sales. WHY?

First Buy crochet hooks is a buying keyword. Most likely someone who types this in a search box is ready to buy. Now your page optimized for the keyword buy crochet hooks pops up in the number one spot because it is very relevant to the searchers search term, they click and buy from you hopefully!