Niche Selection - Why Everyone Needs to Consider a Curriculum Niche

Not all niches are the same. The best are long term niches called curriculum niches. Every marketer needs to be involved in curriculum niches, ideally as a product owner but even as an affiliate. When we now compare niches you will soon see why.

Short Term Niches

Most niches out there are simply short term niches. Health niches are an example. Although health niches have the great advantage of a hungry market who is looking for a solution to their problems, this is also their major disadvantage.

If you give them the solution they need then they will be cured and never buy from you again. Customers who have bought from you already are like gold - you can make more money out of them in future. But if you have already solved their problem then they may not be interested anymore in what you have to offer them.

Of course, if you don't deliver them the solution they were looking for then you will experience a high refund rate and low profits, so obviously this type of strategy cannot be tried.

Long Term "Curriculum Niches"

Short term niches are great and I am heavily involved in them. But in the long term I advise that you concentrate on one or two curriculum niches.

These are those niches where people are continually learning and developing themselves. They understand that their long term goal is to become more of an expert in their field and it is not necessarily to solve one specific problem.

Some great examples of these niches are forex, seduction, personal self development and make money niches.

In all of these niches you can release a range of products that will help the customer to develop themselves. You can even upsell and produce high-ticket products. Ultimately, you can even do personal coaching for some students and charge of the order of several hundred dollars per hour.

Conclusion

There is no such thing as a "bad niche" but if you are serious about product creation then you need to be involved in at least one curriculum niche.