Niche Marketing Strategy - Going Deep in 1 Niche or 10 Niches at the Same Time?

The first mistake when I got started as an affiliate marketer was signing up with every program that I could find. That seemed like a good idea because back then there were not many affiliate programs and when there were opportunities to make money, I wanted them all.

Later I realized that it's always better to focus on one thing instead of jumping from one to another continually. The former allows you to explore different possibilities in one niche, while the latter will get you no where. What if you quit just before you get results?

Let's take email marketing as an example.

Having 10,000 customers from one niche is certainly better than 1,000 customers from 10 different niches. With 1,000 customers, you still have to write 10 different emails each saying different things and each with the half-baked content.

If you have 10,000 customers in one niche, practically, you can spend 10 times as much time working on the same content. The result is you have more time learning about the niche and become the expert.

You are also doing yourself and your customers a favor by reviewing the best products in the market and only offer them the best of the best instead of jumping and promoting whichever affiliate products you stumble upon.

They say it's not wise to put all of your eggs in one basket. However, if you're working on a niche that has been there for years, if not decades, chances are it isn't going to disappear tomorrow.

Certainly, you want to diversify the source of traffic and build more than one stream of income through the niche, such as from web site advertising, product and affiliate offers, and so on.

You can also start exploring far and wide such as buying ads on other sites. Building all of those by leverage what you've done is possible if you focus on one niche.

If you still want to diversify, after getting stable income, you can hop to a new niche and start over.

I know experts who have been taking all the opportunities and do business in hundreds of niches who are now focusing on only 2-5 niches. Stop wasting the time and learn from them.