| Newsletter Advertising Costs 300% Less Than Google, Increases Sales 400% |
|
When you first build your website, you will not immediately receive any large amount of visitors arriving to take a look around. That means to get traffic you are going to have to buy internet advertising. This report will explain that an excellent alternative to Google's pay per click advertising is advertising in newsletters that your prospective clients may be receiving.
GOOGLE PAY PER CLICK This is the route that many website owners seeking leads or product sales will take. It is a relatively easy process to set up. This begins with bidding to be on the right side of the front page on a keyword phrase, and then paying Google each and every time. For an insurance agency this bidding could become expensive. Take the keyword phrase, "low cost term insurance". To be in the top 5 spots will require bidding over $50.00. That means each time someone gets the urge to click, they are taken to your website and you are billed $50.00 LOWER GOOGLE COSTS CONSIDERABLY Build a list of 50 word key phrases, that would apply to your product. Using insurance again look at some possible keyword phrases. These might include "buy term insurance Davenport Iowa", "term insurance for smokers Davenport", "Iowa best term insurance rates", decreasing term life insurance Davenport, and "find inexpensive term insurance Davenport". Bidding to receive these more refined keywords should cost between 50 cents and a $1.50 to get a top 3 position. WHAT YOU SPEND MONTHLY FOR GOOGLE ADS Let's say you placed 40 keyword phrases and an average bid of $1.00 each. If a total of 500 people clicked on your keyword ads you would have a bill that month for $500. You would likely receive a combination of curiosity sneakers, competitors, and somewhat interested people clicking. If 1% of them found what they were looking for, you would receive 5 leads for prospective sales. That would equal spending $50 each for each prospective client. NEWSLETTER EZINE ADVERTSIING Here you go to a website handling the accounts of many of the following 4 categories. They all want for you to place a small ad to people that have opted-in to receiving Emails from them. The first group would be those who have built a list of at least 1,000 responders to receive their personal email message or newsletter. Next are those people giving approval to receive Ezines, electronic email messages. Third are those who may have recently purchased a product. Last are those on an large email list, up to 500.00 who will consider looking at offers presented to them. COSTS FOR NEWSLETTER STYLE EMAIL ADS The ads cost vary widely but usually are based on how many thousands of people will receive your ad, and how many ads total, and space position of your ad. You can usually target who receives your email. For example you might choose a category like business and finance to increase the quality of site visitor. If your ad went to 300,000 people for $160 and 1% went to your website that would be 300 higher grade visitors. With an average 7% wanting more info, you have 21 leads. As a result you spent less than $8 per lead. ADDITIONAL NEWSLETTER & EZINE BENEFITS With Google you have 2 very short lines for your ad. Most newsletters allow you 5 longer lines. This means you have room to offer a free Ebook, Information Guide, or Mini-Course. This makes your ad more irresistible to people you have previously signed up to receive an offer. Also larger Ezines and Newsletters keep an archive of previous issues. You benefit by having additional response come in months later. Plus 95% of your responses are instantly seen by you. CONCLUSION You often make more money doing what everyone else is not doing. Give ezine newsletter advertising a try. Our conservative comparison shows sales leads increasing over 400%. And using the sale closing ratio your sales from the newsletter ads would be an increase by more than 4 times as much. |