Internet Marketing Tips - Do Gimmicks Work?

Do gimmicks work? Good question. Some people would say yes and others would say that marketing still comes down to solid tried and true methods. Is it possible that both camps are right? Well, much to what I am sure will be your disappointment, I'm not going to outright answer this question. The reason is because there is no one answer. Why? Because the truth is, both camps ARE right. And to illustrate that, I will give you a couple of examples from my own experience that support both theories. You can take away from this whatever you like.

I will admit that most of my promotional campaigns do not rely on gimmicks. I am a pretty straight shooter when it comes to marketing and don't normally like to fool around with things. So when I launched my latest product that did about $1700 in 4 days, I did all the normal, dull things I usually do...wrote articles, emailed my list, frequented forums, posted a few ads around the Internet and told my friends in the business in case they wanted to help me promote. It was all basic stuff and it produced some great results in a relatively short period of time. That's how I normally do things.

However, once in a while, I will try something off the wall like make some crazy videos and let them go viral. I'll make them weird enough so that people will talk about them. I'll even throw my own face up on the Internet for people to see how nerdy I am. I don't care. I don't take myself very seriously and because of that, I can have fun with myself. On top of that, I might try some viral script and throw it online with a giveaway of some sort. I may even contribute to a giveaway, which is certainly a form of a gimmick. Do these things work? Of course they do, but the truth is, not any better or worse than my standard methods. It's all marketing.

Certainly if you use a gimmick and there is no real product behind it, you're not going to do well...and THAT my friend is the real key. I don't care what corn-ball method of marketing you use. If the product isn't worth squat, prospects are going to see right through it and they won't buy it. That is really the ONLY thing that matters.

So, you can try some gimmicks to see if your campaign takes off. They do work for me.

Just make sure you have the goods to back it up.

To YOUR Success,

Steven Wagenheim