Increase Conversions and Profit by Writing Compelling Sales Messages That Appeal to Our Emotions

The biggest thing to remember with online advertising is that the average user is bombarded with sales pitches constantly every single day and they've learned to ignore them very well. Think of how you react to ads you see online. Do you give every one of them your full attention or do you skim over most or not even notice them to begin with?

Long-gone are the days of simply displaying some sort of "buy me now" message to users causing them to shell out their cash right then and there. Nowadays, you have to engage each user with useful information that they find relevant to something they've been looking for or a problem they need to get fixed. You have to take the time to create a lasting relationship with the customer. Once you can do that, you'll have a much better chance of selling your products and even offering related higher or back-end products to those same people in the future. Creating a great sales message in your ads really comes down to 5 steps.

1. Identify the problem - Show the potential customer that you understand the problem that they're dealing with.
"...hair loss affects over 50 million men and women in the US alone..."

2. Aggravate the problem - Let them see what will happen if they don't do anything about it.
"...ignoring your hair loss will accelerate the process, causing noticeable bald spots..."

3. Offer your solution - Explain your product and how it will solve their problem.
"...our eBook will give you the top eleven tips you need to reverse the effects of hair loss..."

4. Provide proof your product works - Give testimonials and statistics showing how your solution really does work, while adding a satisfaction guarantee.
"...John Doe of Sacramento, CA had this to say about our eBook..." "...100% 30-day money-back guarantee..."

5. Ask for the sale - Question them directly to buy your product or service.
"...act now to get all these hair-loss prevention tips for only $49.95..."

When you put these five elements together in every sales message you make, you'll greatly increase the chances of converting a casual customer into a paying client. Humans are emotional beings and writing pitches in this way appeals to feelings on a subconscious level and moves people to action. Remember these principles when creating any advertising and you'll be one step ahead of the game.