How to Know If Your Squeeze Pages Are Effective?

One thing that every internet marketing gurus tell you about building a list is to have a squeeze page. You must have an auto responder script to capture prospect name and email address. Does it really work? There are two reasons why internet marketers use squeeze pages.

First, add prospect name and email address into their corresponding database. They can use this database to send out any personalized sales letter or offer. This is one way to build relationship with your prospects and experience better conversions.

Second, use auto responder because it is a great tool to follow up with prospects whether they purchase your product or not. It allows you to contact them and other offers or related information like a newsletter.

The question is, are squeeze pages effective?

Many consider this as old school marketing that used to work well online. Today, people expects more information in a concise manner. Then, only they will take the next step to buy or not to buy. In this case, providing a whole story will sell better compared with just a squeeze page.

Squeeze pages work well in traffic exchanges. In traffic exchanges, prospects need to stay with the advertisement for minimum sixty seconds. Therefore, during this time, your page has to complete loading. If not, the prospect will click "next" and say good-bye to you without giving any chance to you to sell. Squeeze page will be a good choice to load the page and capture prospect detail before the time is up.

However, no marketing system is 100% effective. What might get you result in one month might die down the next month. It is important to continuously test and track the performance of your squeeze pages. You can always change it from time to time to maintain or improve effectiveness of your squeeze pages. Many people forget about this important step. Only by testing, you can know what works and what is not.

The conclusion is, you can have a very successful squeeze page or you might not. Test every squeeze page and compare results after every change you made. Stick with the best and you will have an effective squeeze page.