High Priced Sales - Secrets to High Priced Sales

To look at a product that ranges between $5,000 and let's call it $12,000, although I've seen some of them that may range as much as $14,000-15,000, but let's just say $5,000 to $12,000 for this right now, then normally what you're going to do is add another level of personal interaction.

You're going to kind of switch away from the CD and DVD series as the base, and what you're going to do is you're going to base your program on personal interaction.

An example of something like this would be say a 8-week teleseminar series that's basically a series of group coaching that includes teaching time, that includes also some time where people can respond back to you and ask questions.

In order to build value into something like this - you know, when you have something for $1,000 or $500, you can just give people information and most of you who are on this phone call probably know that most of the time when you sell an ebook or you sell a DVD, only 10-20% of the people that buy it actually consume it.

People will buy a 10-CD series and listen to the first one or two. People will buy an ebook from you and read the first 10 pages. We're probably all guilty of that. I've bought ebooks before and I'll go directly to the chapter that's important to me, I'll read that one chapter, I'll learn what I need to learn, and I won't read the rest of the book.

The thing is, if somebody doesn't consume what you have - and obviously for me and for some of you that are on this phone call that are actively making money online, then you already have the framework. You can buy something, get the one piece of information you need, add it to your business, and your business grows.

But for somebody that you may be teaching who's starting from square zero, if they listen to your first few DVDs and everything's going well, they like it, you tell them to do something - for example, in Shannon's case perhaps she gives them the first steps to beginning to promote themselves, and they take say the first two steps and they start on the third step and they just get stuck and they don't know where to go and they just stop listening to the DVDs. They get nothing else out of that DVD series.