Get Off Your Internet Marketing High Horse And Generate Results!

You know what's interesting? There are so many of these internet marketing gurus and experts out there bragging about how much money they are making online on the internet. Don't get me wrong, there's absolutely nothing wrong with making an obscene amount of money on the internet.

However, sometimes having lots of success on the internet can cause you to have tunnel vision and cause you to miss the big picture.

The internet is simply ONE vehicle out there that you can use to market your products or services. It is a very powerful vehicle, absolutely. However, it's certainly not the only game in town.

Smart marketers out there are realizing this and are saying to themselves "Wow if I could make all of this money on the internet, imagine how much money I could make if I combine offline marketing techniques with online marketing techniques?

You would be surprised at what you might find if you get off your internet marketing high horse and start investigating other techniques that can be used to market your business.

So many people argue that internet marketing is the best way to market your business because many of the strategies on the internet are either free or cost very little money compared to offline marketing techniques. That may in fact be true. However, if the name of the game is to make as much money as possible why would you limit yourself to just one technique?

Case in point.

Let's say you set up a pay per click advertising campaign on Google AdWords. As a result of the testing and tracking of different keywords and phrases, you discover several keywords that are turning a profit for you. Let's say you find some keywords that you can pay 30 cents a click and you are able to produce a 2% conversion ratio for a $97 product.

100 clicks at 30 cents a click comes to a total of $30. 2% of 100 works out to 2 sales. $97 times 2 sales equals $194. So you spend $30 to make $194? That's over a 600% return on your investment. A very good return if you ask me.

However, what if by doing a little bit of testing and tracking, you could find a magazine that caters to the target market that you are marketing to. Let's say it cost you $200 to place an ad in this magazine. That $200 also gets you 100 visitors to your web site. However, instead of getting a 2% conversion ratio, the magazine ad gets you an 8% conversion ratio?

You now will spend $200. 8% of 100 equals 8 sales. 8 sales at $97 a sale works out to $776. So you spend $200 to make $776?

Which would you do, the Google AdWords ad or the magazine ad?

Most people would say they would do the Google AdWords ad. You know what I say? I say I would do both! The magazine ad is still generating a significant profit for me. It might not be as much percentage wise as the Google AdWords ad, but profit is profit in my opinion, I could care less where it's coming from.

So get off your internet marketing high horse and start testing out some offline marketing techniques. You just might be amazed at what you might discover.