Finding Customers For Your Internet Marketing Consultant Business

Most successful internet marketers' knowledge of doing business online is light years ahead of people that are either struggling online or have yet to take the plunge. Your role as an internet marketing consultant would be pretty simple. You would help drive traffic to a businesses' website and aid them in building their online image. This can be accomplished by advising them on how to advertise with pay-per-click, articles, classified websites and social networking sites. You may want to handle these duties for them or simply act as a consultant. Companies will pay hefty fees to learn how to make it online.

In order to make a go as an internet marketing consultant, you will need to able to find clientele and then convince them to let you work for them. Below, we will discuss some simple ways to attract clients.

a. Direct Mail: Sending pieces of direct mail, such as letters and/ or postcards can be a really effective way to get new clients. Consider offering a significant discount to companies who respond to the mail out. You may also think about giving them a free consultation. The goal here is to get them to call you or to invite you to their office or place of business. Once you are in the door, it is much easier to make the sale.

b. Telemarketing: Business to consumer telemarketing is a big no-no unless you have permission or are contacting a former customer. However, business to business telemarketing is fine. Look through your phone book or on the internet for businesses in your area who you believe could benefit from internet marketing services and give them a call. If you are not good on the phone, you may want to consider paying someone to make these calls for you. You can even find persons that are willing to work on a commission basis. This allows you to only pay for results.

c. Physical Cold Calls: If you have the guts or are desperate enough for your business to succeed, you may think about physically going out to businesses and pitching your services. This can be difficult and be prepared to get kicked out of a couple of places. You may want to offer a really good initial deal in order so that the business owners will consider giving you an opportunity to show what you can do. Remember, business owners have to be leery about people walking in their store and promising to help make them money. Prove to them that you can back up what you say by first building their trust. This may require giving away some free services at first.

d. The Internet: Business owners use the internet just like everyone else. Therefore, this is a good place to find customers. Consider purchasing some advertising space on Google, Yahoo and/or MSN.