Finding a Niche Market - Breakthrough Techniques Revealed

Finding a niche market can be a daunting task but it is the most crucial part of determining your success or failure in niche marketing. What you want to do is find a hungry niche. But how do you go about finding a niche market that is hungry?

There are two types of hungry niches

- The first are niches nobody else has found yet.

- The second are niches with many interested people.

You can make money with either type of niche, but guess which one wins most of the time?

Yep, the second one.

Most newbie internet marketers think they should find an "untapped" niche and dominate it. In fact most gurus will lead you to believe that this is exactly what you should do. However, I have had much larger success tapping into the sub-niches of very popular and highly competitive larger niches than finding a niche market that is "untapped". The truth is the more people there are the more likely some of them will find you.

Your first step in finding a niche market is to find good keywords, but what makes a good keyword? A good keyword will have two qualities:

- a decent amount of searches,

- and minimal competition

To help find these keywords I suggest using any of the free keyword tools below:

wordtracker

Google keyword tool

keyword discovery

Simply enter any broad search term like 'make money online' for example and press enter. You should then be given a list of 100 or more related search terms. You will probably want to then focus on the long tail keywords or those keywords that have three or more words in them.

In a separate window or tab go over to Google and enter one of the search terms from the list into the search bar. Make sure to put "quotes" around the keyword and then hit go. The reason for using quotes is that this causes Googles engine to only bring back results that have the exact phrase you typed in. Now pay close attention to the upper right hand corner of the screen. You will see something like this:

Personalized Results 1 - 10 of about xx,xxx for (keyword)

The number that you see where the x's are is what you want to look at. If this number is less than 10,000 that is awesome and we definitely want to keep this for future use. You may want to consider making a separate list of keywords that have slightly above 10,000 search results to add to your niche annihilation later on. If you can come up with a list of 20 - 50 good keywords then you have found yourself a niche that you can promote to.

Finding a niche market may seem like a lot of work and it can be at times, but the rewards are well worth the effort. Keep in mind it is almost always easier finding a niche market that is a branch off of a much larger already popular niche.