Dos and Donts of Online Marketing

Online marketing has grown tremendously and gained huge popularity. This has created significant pressure for online marketers. If you are selling online you should have a marketing plan which should include the do's and don'ts of online marketing. There are some standard protocols that need to be followed when marketing your business online. For example when sending promotional email to your customers or prospects you must always get permission to do so. Failing to do this might result in breach of anti-spam law and the consequence may be a heavy fine. Make sure you have permission by getting people to sign up (opt-in) to your email list. When you are posting comments on blogs or chatting in forums do take enough time to read their rules because policies and guidelines differ with various blogs and forums. Make your domain names short and memorable. Consider creating a blog for your website because blogs offer many online marketing advantages. Create an online feed back form and this is a simple and effective way to conduct online market research. Do not announce your website unless it is fully completed and functional. Trust me. I made this mistake. You don't want to do it. People will start coming to your site and give it a bad name if it is not ready.

Make sure not to post advertisements for your website in forums because commercial posts are prohibited in forums. Better not to take part in mass mailing lists. Do not breach the terms of service of Google's Ad sense program or spam the search engines. You may want to use a company to send your website out to many search engines. This will get your website noticed. When you are participating in blogs and discussion in forums do not try to sell or push your product because many people participating may not want your business and they may feel betrayed because sometimes people don't want to be sold.

In addition to what you find above there are many more Do's and Don'ts of online marketing which should be considered when advertising your website. In summary,

1. Do Write Articles and Press Releases

2. Do Create A Blog

3. Do Pay-Per-Click Via Adwords(this costs) and (this is FREE) Adsense

4. Do Create an opt-in page to get permission before gaining email addresses

5. Don't send out mass email lists without permission. This is called Spamming.

6. Don't advertise on forums and be careful about ads on your blogs

7. Don't abuse google adsense. Make sure you follow the rules.

8. Don't oversell. Give your customers quality not just quantity.

9. This is a last point that I want to make sure you never forget. Use the URL blasters. They send your email address to directories and various search engines all over the world. The Search engine optimizers make sure they post your web address everywhere.