Create Your Unique Serving Offer - 5 Key Steps to Creating Your USO For Your Niche Marketing Success

Is your business succeeding and making you money right now? If so, that's awesome and I applaud you in all your hard work and efforts which are finally paying off for you. But if not, then its time to review what you are currently doing and how you're doing it. Don't worry, its nothing to feel ashamed about either. If you're like many people, myself included, you had a dream and a vision and thought that okay I'll put a plan together, get a great product and just market, market, market, and work as hard as I can and with enough persistence and determination, I'll succeed at it somehow. At least, that's my story. Well, what I've learned through numerous hours of online marketing training and professional coaching is this, succeeding at your own business, whether large or small makes no difference because it really is a matter of continuing to test, tweek and change until you get the right formula down that will bring you the right results you want. So if you're not getting the results you want, you need to be taking a look at what you're offering, how you're offering it, to whom and for whom and how you're doing it differently. And this all starts inside ourselves with the inner work first.

So here are 5 steps that you can use right now to help you to really identify what it is that makes you and your business and what you are offering uniquely different so that in clarifying in as much articulate detail as possible its energetic offering, it suddenly becomes powerfully magnetic, literally drawing and attracting to you the ideal, right and perfect client or customer. Thus the power and truly the essential value of creating your unique serving offer for your niche marketing success!

So are you ready? Well, let's get started!

1. Make a List of all Your Business' Top Qualities, Characteristics, Skills & Abilities:

I want you to first start with creating a list of all the qualities, characteristics, skills and abilities that you can think of when you think about your business and what it has to offer. What is your business about? Does it have a mission or purpose? Is it about self improvement? Life enhancement? Wealth accumulation? Is it about helping others solve their biggest hurt and pain? How does it do it? What skills do you and/or your business have? So take out a sheet of paper and start to list everything that comes to your mind about your business. Don't edit and judge what comes up either. We just want to list all the details we possibly can. So take your time with this and list everything that you can think of and in as many specific details as you can too. And when you feel your list is complete and you feel ready, then move on to step 2.

2. List the Value Your Business Offers:

Now that you have a complete list of all the attributes, characteristics, qualities and skills of your business, next on another sheet of paper, I want you to make a list of everything that your business offers and brings to others, all its products, and all its services. What do they bring to someone's life? What value does your products and services provide? This is so critical to our marketing because if we really aren't clear of what our business and its products and services value is, and how they effect someone else's life, then how can our right and perfect ideal customer know too? If we're not getting the clients and the sales we were hoping for, then we haven't communicated and articulated the full value of our products and services well enough for our right and perfect, ideal customer or client to find them. Do you follow me? It all starts with us, with our clarity and our energy first. When we know what our value is, what our business' products and services value is, when we've clearly articulated this in detail, it becomes our energy that we radiate out into the world.

3. List What Makes Your Business Unique:

So how is this feeling to you so far? Good? Well, we're now getting to the really juicy part. If you've done steps one and two then here in step three, it should just start to flow more easily for you now. So now I want you to go back and review what you've written and listed so far, all your business' qualities, characteristics, traits and skills, all that it offers, its products and services and the value that they have. I want you to think and ask yourself this question, what makes your business unique? What is it that makes you different? Just glance back at everything that you've written so far and the picture should start to stand out for you. I know it did for me. I couldn't just sit down with a piece of paper and write what makes my business unique until I did steps one and two first. Then it was much easier to see in much more vivid detail how my business is unique and different and very special in its own way and how this offers real value to enhancing someone else's life. Do you follow me? This is the place I want you to get to because each of is different and unique and our business' are special in some way too and when we are aware of this, when we can see and feel the value, in turn, so can others because its rooted in our energy and in our vibration.

4. List your Unique Niche Market:

How's it going for you so far? Well, here is where I feel is another critical step to our marketing success. We really need to know who we are perfectly aligned with in the market. It's simply not enough to list our business' qualities, characteristics, what it offers and its value and what makes it unique and different. We need to know and be clear about who we are here to uniquely serve in the market, our own unique niche. So look back at your lists again. What are they telling you about your unique, ideal customer or client? Who are these people? What do they look like? What are their biggest problems that only you have the ability to solve for them? Chances are pretty good they are people a lot like yourself and your qualities, traits and characteristics. They are also probably people who can identify with you and your values and experiences. So go ahead and list everything that comes to mind when you think about who would make the right and perfect ideal customer and client for your business' products and services. Again, there's power in the details so take your time and write everything that comes up for you. When you feel your list is complete, take a look back at everything that you've written. This will be a picture of your own unique niche market to carve out and uniquely serve as only you can uniquely do.

5. Write Your Unique Serving Offer:

And finally, last but not least, if you've completed steps one through four you should now have a clear picture in your mind of how your business is different and unique, the value it has to offer someone else's life and who that special someone is, your right and perfect ideal customer or client, your own unique niche market. Well, now here in step five, with all this clarity and energy flowing through you, I want you to write in your own words a 20 to 30 word statement of what your unique serving offer is. Your unique serving offer is simply a statement bringing forth your unique energy and offering written in an exciting, empowering, fully activated language, that ultimately reflects to the world why someone would be drawn to you and would want to choose to do business with you over someone else. Don't worry, it doesn't have to a writing masterpiece either. You can change, tweek and improve it over time, I just want you to get your first draft written for right now. Because in doing so the power is this, when we are energetically aware of who we uniquely are and what we have to offer, when we can fully realize and appreciate this energy, we shift ourselves from feeling like we must sell someone and compete for customers and business to a place of fullness, abundance and sharing and serving which will come through in our website and marketing copy. We will move from a place of competition to a place of attraction, magnetizing to us only those who are right and perfect for our products and services. We'll have started to carve out for ourselves, our own unique niche to serve and developed our own unique tribe and following which ultimately we will be richly thanked and rewarded for as a result.

To your increased marketing success, prosperity, and happiness my friends!.