Chiropractic Web 2.0 Marketing and Social Networks All Come Down to Your Website and Then You!

Web 2.0 describes the changing trends in the use of World Wide Web technology and Web Design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web culture, communities and hosted services, such as social-networking sites, video sharing sites, wikis and blogs. 

internet marketing is the best and most unused form of marketing available to Chiropractors.

There are different types and qualities of chiropractic website design. They range from free to $10,000. What is the difference? That is the million dollar question. The most important part of chiropractic website design is conversion.  If you send 10,000 people to a site that confuses people and doesn't help them into your office it is all for nothing. This is one of the most vital choices in deciding to catch up with the times and start your online marketing. You must pick a site that is conversion optimized. The free and low budget sites are usually boring template sites with dissertations about chiropractic that no patient could ever sit through reading. They are usually virtual fliers. Most poorly designed and have so many links that actually drive the person away from your site that it really doesn't matter how high it ranks on the search engine because it will almost never convert. I believe that there is a happy medium and a good site is easily worth $5,000. 

Many originally thought that websites were virtual brochures. This is very pointless in my opinion, yet it's better than nothing. 

A website, simply put, should be a door to your office! So ask yourself this about the website that you are thinking of having; if you were a prospective new patient would it open the door to your office? Is your phone number visible?