Attraction Marketing - Get Your Customers to Come To You!

What is Attraction Marketing?

Attraction Marketing involves more that just making a sale. It's a fact - people like to buy. However, people do not like to be sold anything. While that may sound like an oxymoron, it has more to do with human nature. People like to think that it is their idea to make a purchase rather than to feel that the salesman has "talked" them into making a purchase - or sold them something. When someone makes a decision to buy something, they are in control.

Attraction Marketing is a process by which you utilize positive energy in order to make the experience enjoyable for the customer. It involves acting like a leader rather than a salesman. You need to find something that you are passionate about, something that you can get excited about. Your passion and excitement will attract customer. With Attraction Marketing, you can actually get your customers to come to you!

How Do You Get Started?

As mentioned above, the first thing is to decide what you are passionate about. Perhaps, you get excited when you are able to match a young couple with the perfect starter home. Perhaps you get excited when you are able to match a customer with the perfect sound system. The main thing is that if you enjoy something, if you are passionate about something, you customer is more likely to get excited about the product or service.

The next step is to learn everything you can about the product or service. Learn what obstacles present themselves to deter the customer - and learn to teach your customers to overcome these obstacles. The object is for your customer to enjoy the buying experience - and want to come back for more. When a customer enjoys a buying experience, the first thing they will do is to tell everyone they know about it. Word of mouth advertising is one of the largest advertising venues.

Think for a moment about one of the most popular restaurants in the world - McDonald's. People love to go to McDonald's. Why? Because they enjoy the experience! The children have a playground to enjoy before and after the meal. The parents do not have to worry about attending to fussy children while in line (because they are in the playground). The overall experience at McDonald's is fun for entire family - and people keep coming back for more. This is Attraction Marketing at it's best!

How Can I Apply Attraction Marketing to the Internet?

Just as Attraction Marketing works in the brick-and-mortar world, it can work just as well on the Internet. The key is to make you website as attractive as possible, without a lot of fuss and fluff. Have an attractive layout for your website that presents your products and/or services to your customers in an eye-pleasing manner.

One of the biggest challenges with Internet Marketing is making the purchase easy for the customer. You should keep this in mind when designing your website so that, once your customer has decided to make a purchase, checkout is simple and easy to accomplish. If you know ahead of time what your customers will need and lead them to a decision to buy - rather than making them feel like a "sale" - your customers will be attracted to your business over and over.